ABOUT
I am a marketing, brand and creative professional with a degree in Advertising, PR and Branding, with a strong interest in how brands connect with audiences through culture, content and experience.
My work sits at the intersection of strategic thinking and creativity, with a focus on campaign planning, influencer marketing and visual storytelling. Through both academic and practical projects, I have developed experience supporting campaign execution, working with talent and contributing to content production.
I am particularly interested in working with brands across beauty, fashion and lifestyle that prioritise strong identity, cultural relevance and community-driven engagement, and I am motivated to contribute to work that is both strategically grounded and creatively impactful.
SKILLS & EXPERTISE
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Marketing Strategy & Campaign Planning - Developing campaign ideas informed by audience insight and brand positioning Applied within my TOCA Social project to shape a culturally-driven influencer campaign concept
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Brand Positioning & Insight - Understanding how brands connect with audiences through identity, tone and messaging Demonstrated through defining brand direction and audience focus across multiple portfolio projects
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Influencer Marketing & Talent Coordination - Supporting talent selection, outreach and campaign activity across influencer-led projects Applied through influencer research, outreach planning and coordination within TOCA Social campaign work
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Content Direction & Visual Storytelling - Shaping content ideas and visuals to create engaging, platform-relevant output Demonstrated through creative direction of campaign visuals and shoot concepts across projects
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Creative Direction & Production Support - Assisting with shoot planning, coordination and on-set execution Applied during the Diza Management talent shoot, supporting styling, coordination and content capture
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Social & Cultural Trend Awareness - Applying knowledge of digital trends and cultural behaviour to inform creative work Used to inform campaign ideas, visual references and overall creative direction across portfolio projects