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ByNoire: The Noire Renaissance
Project type
Brand Strategy & Creative Direction
Date
December 2025
Location
London, United Kingdom
Key Skills: Brand Strategy, Creative Direction, Brand Positioning
Developed a luxury brand strategy for ByNoire, positioning it as an experience-led bridal beauty brand rooted in emotional presence, trust and cultural identity.
Defined brand identity, tone and visual direction to reflect a modern interpretation of luxury for multicultural brides.
Explored how storytelling, positioning and experience design can elevate a beauty service into a premium, globally relevant brand.
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